DOOH Campaign Planning & Execution Engine.
From location discovery to verified execution. Plan, flight, and measure digital out-of-home campaigns across verified billboard networks worldwide.
The 6-stage DOOH campaign lifecycle
Audience & Market Targeting
Select specific metropolitan markets, physical screen locations, and venue categories tailored to your audience footfall.
Slot Loop & Pacing Configuration
Define slot loop frequency (e.g. 10-second spot every 60 seconds) and set dayparting rules for peak commute or evening hours.
Creative Pre-Flight & Moderation
Upload video (MP4/H.264) or static artwork. Automated checks verify aspect ratio, resolution, and compliance in under 24 hours.
Escrow-Protected Booking
Confirm flight dates with instant multi-currency checkout. Campaign funds remain secured in escrow until playback verification.
Automated Hardware Synchronization
Approved creatives are distributed to hardware edge caches via the DOOOOH Player engine for uninterrupted playback.
Auditable Proof of Play
Receive timestamped execution logs, hardware telemetry heartbeats, and periodic screenshot captures in real-time.
Flexible Buying Models: Guaranteed vs Programmatic
| Feature | Guaranteed Slot Booking | Programmatic Pacing |
|---|---|---|
| Slot Availability | 100% exclusive dedicated slot loop reservation | Dynamic impression-based pacing |
| Pricing Structure | Fixed rate card per slot/day | Volume CPM with dynamic budget pacing |
| Proof of Play | Cryptographic timestamp log + screenshot capture | Continuous impression telemetry feed |
| Best For | Brand launches, product premieres, key venues | Multi-market reach, budget-optimized flights |